Culture Is An Integrated System Of Learned Behavior Patterns

Culture is one word that has many different dimensions to it, as culture can be the reason why person behaves and speaks a certain way. Everyone’s culture is different and it serves as a sense of identity and standard for that person to live by. Czinkota Ronkainen (2013) defines culture â€Å"as an integrated system of learned behavior patterns that are distinguishing characteristics of the members of any given society.† This is only one of the multiple definitions of culture, but nonetheless when marketing internationally understanding a country’s culture is vital for a company to have success. For instance, psychology plays a big role when it comes to marketing a product, because when it comes to advertising it is best successful when it can appeal to the emotions of consumers. Culture plays a role because the way that a company may have success marketing in one country could have the complete opposite effect on another country. Some of the elements that have an effect on a person are how they think, speak, the customs they have, and feel towards to other countries or cultures. Also culture plays a role on business relationships from managers to employees and between employees to consumers. In some cultures it may seem rude to look a person of authority in the eyes and in others it is seen as a sign of respect. It is important that a company takes the time to study the market that they desire to invest in internationally. By doing the research on the culture of a potentialShow MoreRelatedCulture Vs. Society.1241 Words   |  5 Pages Culture vs. Society Submitted by Class Date Introduction Throughout the 20th century, the anthropological views of culture have evolved significantly. Anthropologists view culture as the learned and accumulated experience. A culture of a particular community or society integrates the socially transmitted patterns of behaviors characteristics of a specific social group. 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